CEO
CEO
Jared Cottini
With over three years of experience working with direct-to-consumer (DTC) brands and a background as the marketing director for a leading agency serving local medical and aesthetic practices, Jared brings a unique blend of expertise to Blue Kurrent. Passionate about modernizing outdated local business marketing, Jared seamlessly integrates DTC strategies with traditional approaches, driving exceptional results for our clients. Jared is dedicated to elevating local businesses through innovative marketing solutions and strategic vision.
Creative Director
Brittney Rodriguez
Brittney brings her creative expertise to Blue Kurrent, leading our content creation, editing, and creative strategy with a passion for storytelling and innovation. Known for their meticulous attention to detail and ability to craft compelling narratives, Brittney ensures every project resonates with the target audience. Their strategic vision and collaborative approach drive our team's success, making Brittney a pivotal force in developing forward-thinking campaigns that set our clients apart.
Our Mission
Driving Success Through Innovative Marketing
We envision a world where local, brick-and-mortar businesses harness the power of modern direct-to-consumer marketing strategies to thrive in their markets. We aim to bridge the gap between traditional business models and cutting-edge digital marketing practices, transforming the way local businesses connect with their customers and grow their brands.
Empowering Local Businesses with DTC Strategies
We believe that the success of direct-to-consumer (DTC) brands lies in their ability to build strong, direct relationships with their customers, driven by data and KPI obsession. Our vision is to bring these proven strategies to local businesses, helping them adopt a more data-driven approach to marketing. By focusing on key performance indicators (KPIs) such as engagement, conversion rates, and customer lifetime value, we enable local businesses to measure success accurately and optimize their efforts for maximum impact.
Leveraging User-Generated Content (UGC) and Influencer Marketing
In today's digital landscape, authentic and relatable content is king. User-generated content (UGC) and influencer marketing have revolutionized how brands communicate with their audiences. Our vision includes empowering local businesses to tap into the immense potential of UGC and influencer partnerships. By encouraging satisfied customers to share their experiences and collaborating with local influencers, we help businesses build trust, credibility, and a loyal community of advocates.
Innovative and Disruptive Approach
We are committed to innovation and disruption in the local business marketing space. Our strategies are designed to position local businesses as unique and premium providers in their markets, avoiding competition on commodity-based services. By creating compelling brand narratives and delivering exceptional customer experiences, we help businesses stand out and command top dollar for their services.
Elevating Brands and Driving Growth
Our ultimate goal is to elevate the brands of local businesses and drive sustainable growth. We achieve this by combining the best of modern marketing techniques with a deep understanding of local markets and customer behavior. Through targeted campaigns, creative storytelling, and continuous optimization, we ensure that our clients not only reach their target audience but also resonate with them on a deeper level.
At Blue Kurrent, we are passionate about transforming local businesses and helping them reach new heights. Join us on this journey to redefine local marketing and unlock the full potential of your brand.
Marketing Designed to Make You Stand Out, Increase Revenue & Grow Your Influence
We use strategic video content to attract more traffic, convert better and earn more profit… while positioning your brand as the authority in your market.
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